Geo-Targeting
Showing different popups, or none, depending on the visitor's country, region, or city, usually inferred from their IP address.
Geo-targeting uses the visitor's approximate location to change what a popup says or whether it appears at all. Common uses are showing prices in the local currency, promoting free shipping only where it is offered, switching language, and suppressing a promotion in countries where it cannot be fulfilled.
Location is approximate. IP lookup identifies the network, not the person, and VPNs, corporate proxies, and mobile carriers routinely place someone in the wrong city or country. Design the targeting so a wrong guess is harmless: a visitor who sees the wrong currency should still be able to change it, and nothing legally required should depend on IP alone.
Geo-targeting also intersects with consent. Visitors in the EU, the UK, and several US states are covered by privacy rules that shape what a cookie consent banner must ask before non-essential scripts run, and a marketing popup that sets a cookie for frequency capping may fall under those rules. Confirm with the site's consent tool which popups can load before consent is given.
See it in practice