Popup & CRO terms, explained plainly.
The vocabulary that comes up when you build a popup: triggers, offers, segmentation, and the metrics that tell you whether any of it worked.
Exit-Intent Popup
A popup that appears the moment a visitor's mouse moves toward the browser's close or back button, the instant before they would otherwise leave.
Read definitionLead Magnet
Something of real value, a guide, discount, template, or tool, offered for free in exchange for a visitor's email address.
Read definitionSpin-to-Win Popup
A gamified popup shaped like a prize wheel: the visitor enters their email to spin for a discount, then the wheel lands on a reward.
Read definitionA/B Testing
Showing two versions of a popup to different visitors at random, then keeping whichever one actually converts better.
Read definitionConversion Rate
The share of visitors who complete the action a popup asks for, an email signup, a discount claim, a form submission, out of everyone who saw it.
Read definitionMicro-Segmentation
Splitting website visitors into small, specific groups, by page, source, or behavior, so each group sees a popup written for them.
Read definitionLead Capture Form
A short form, usually just an email field or two, whose only job is collecting a visitor's contact details before they leave your site.
Read definitionMulti-Step Form
A form broken into several small screens instead of one long page, so a visitor answers one or two questions at a time.
Read definitionLimited-Time Offer
A discount or deal explicitly framed as expiring soon, meant to turn "maybe later" into "yes, now."
Read definitionDiscount Popup
A popup offering a percentage or fixed amount off in exchange for an email address or an immediate purchase.
Read definitionCart Abandonment Popup
An exit-intent popup shown specifically on the checkout or cart page, aimed at recovering a sale that is about to be left behind.
Read definitionEmail Capture Rate
The percentage of website visitors who leave an email address behind, through any form, popup, or footer field, not just one specific popup.
Read definitionPopup Trigger
The condition that makes a popup appear: exit intent, a scroll depth, a time delay, or a click on a specific link.
Read definitionBounce Rate
The percentage of visitors who leave a page without taking any further action, viewing no other page and triggering no event.
Read definitionHoneypot (Spam Protection)
A hidden form field invisible to real visitors but visible to automated bots, used to silently catch and reject spam submissions.
Read definitionPut it into practice