What is PopupForge and how does it work?

PopupForge turns a website URL or screenshots into 6-8 brand-matched lead popup variants selected from the site's design language. You choose and edit one, then publish it with a single script tag. PopupForge displays the modal, collects submissions and tracks performance.

Do I need to know how to code to use PopupForge?

No coding skills required. Our visual builder is fully point-and-click. The only technical step is pasting one line of HTML into your site: if you can add a Google Analytics tag, you can use PopupForge.

Which website platforms does PopupForge work with?

PopupForge works with any website that lets you add custom HTML or JavaScript. This includes WordPress, Webflow, Squarespace, Shopify, Wix, Ghost, and any custom-built site.

What types of modals can I build with PopupForge?

You can build email opt-in popups, exit-intent modals, multi-step lead forms, discount coupon popups, webinar registration forms, content upgrade gates, and more. The builder is flexible enough for virtually any lead capture use case.

How does PopupForge handle multi-step forms?

PopupForge lets you chain multiple steps together in a single modal flow. Each step can collect different information: an email first, then a name or qualifying question, followed by a confirmation message.

Can I export my leads?

Yes. Leads are available in the PopupForge dashboard and can be exported as CSV. Pro and Agency can also send leads directly to Slack or to an HTTPS webhook, including endpoints provided by Zapier or Make.

What's the difference between Free, Pro and Agency?

Free supports one modal, one website, 50 monthly submissions and 3 AI generations in total. Pro supports three websites, unlimited modals and 5,000 monthly submissions. Agency supports 15 websites and 50,000 monthly submissions.

Is there a free trial for the Pro plan?

You can start on the Free plan with no credit card required. When you're ready to unlock Pro features, you can upgrade at any time from your dashboard.

AI popup builder for modern websites

Turn your website into a lead-capture system.

Paste a URL. PopupForge reads the page, creates 6-8 brand-matched popup concepts, and gives you a visual builder to make the winner yours.

Generate my popups

See how it works

No credit card
One script to install
Live lead analytics

New popup projectDraft

Website to analyse

yourwebsite.comAnalysed

Design language01

Editorial typeSoft cornersConcise copy

Generated directions02 · 6 options

TriggerExit intent · Desktop

Works wherever you can add a script

WordPressShopifyWebflowWixSquarespaceGhost

6-8

brand-matched directions

distinct composition systems

behaviour-based triggers

script tag to launch

From website URL to live popup

PopupForge reads your site's design language, creates 6-8 brand-matched options, and gives you one script to publish the variant you choose.

FIG 01

Paste your website URL

PopupForge analyses the public page you provide to understand its visible copy, colour palette, typography and visual style.

FIG 02

Choose from 6-8 variants

Review several website-aware popup compositions in desktop and mobile previews. Edit the copy, colours, fields and trigger before publishing.

FIG 03

Paste one script tag

Install the generated script on an authorised website. Leads appear in PopupForge and can be sent to Slack or an HTTPS webhook for Zapier, Make or your own backend.

Not another popup template library

PopupForge connects the full conversion loop: understand the website, design the right offer, publish it, collect the lead and learn what worked.

Starts with your website, not a blank canvas.

PopupForge reads your typography, palette, shape language and visible copy before it proposes a single direction.

Qualify without overwhelming.

Turn a long form into a focused multi-step conversation with the exact fields your team needs.

Name

Done

Know what earns the lead.

Track views, submissions and conversion rate live, then improve the popup that is already winning.

Conversion rate

12.7%

Publish once. Control it from PopupForge.

Add one script tag to your site. Change the design, offer or trigger later without another deployment.

Send leads where work happens.

Route every submission to Slack or a signed HTTPS webhook for Zapier, Make or your own backend.

Hook

Slack

Start with something already worth publishing

These are live PopupForge compositions, rendered at a size you can actually inspect. Choose a direction, replace the offer and publish it as-is, or make every detail yours.

Get 20% Off Your First Month

Discount1 / 1

Enter your email

Your information stays private.

By clicking below you consent to our privacy policy.

SaaS Discount

SaaS pricing pages

1 field

Newsletter

Join our Newsletter

Get the best tips, tricks, and industry insights delivered to your inbox weekly.

Newsletter1 / 1

Email Address

Your information stays private.

By clicking below you consent to our privacy policy.

Newsletter Signup

Editorial newsletters

1 field

Waitlist

Join the Beta Waitlist

We are currently in a private beta. Leave your email to get early access.

Waitlist1 / 2

Your Name

Your information stays private.

By clicking below you consent to our privacy policy.

Beta Waitlist

Product launch pages

2 fields

Download

Free E-book: 10 Growth Hacks

Download our free guide to scale your business to the next level today.

Download1 / 1

Where should we send it?

Your information stays private.

By clicking below you consent to our privacy policy.

E-book Download

B2B resource hubs

1 field

60-second routine finder

Find your ideal skincare routine

Answer a few quick questions and get a routine tailored to your skin and goals.

60-second routine finder1 / 3

How does your skin usually feel?

Your information stays private.

By clicking below you consent to our privacy policy.

Product Finder Quiz

Skincare brands

3 fields

What could your property sell for?

Share a few details and receive a no-pressure market estimate from a local property specialist.

Free valuation1 / 3

Property type

ApartmentHouseLandCommercial

Your information stays private.

By clicking below you consent to our privacy policy.

Real Estate Valuation

Premium property agencies

3 fields

Free growth audit

Find the leaks in your funnel

Answer three quick questions. We’ll send a focused audit with the highest-impact opportunities first.

Free growth audit1 / 3

What is your website?

Your information stays private.

By clicking below you consent to our privacy policy.

Agency Growth Audit

Performance agencies

3 fields

Before you go

Take 15% off your first order

A little something for your first purchase. Enter your email and we’ll reveal your private code.

Before you go1 / 1

Email address

Your information stays private.

By clicking below you consent to our privacy policy.

Exit Intent Offer

Direct-to-consumer stores

1 field

Confidential review

Know where your exposure begins

Request a concise external-risk review prepared for founders and leadership teams. No generic scorecard.

Confidential review1 / 3

Company website

Your information stays private.

By clicking below you consent to our privacy policy.

Executive Security Brief

Cybersecurity advisory

3 fields

Private access

The next release will not be public

Members receive a private viewing window before the collection opens — while availability lasts.

Private access1 / 1

Your private access email

Your information stays private.

By clicking below you consent to our privacy policy.

Members-Only Drop

Luxury commerce

1 field

See how it works for your team

Product demo

Choose a convenient time and we will tailor the walkthrough to your workflow.

Work email

Your information stays private.

By clicking below you consent to our privacy policy.

Clean Demo Request

Clean UI · Lucide

2 fields

An evening for ideas still taking shape

A small gathering of designers, founders, and cultural voices. Conversation first; presentations second.

Private salon · Edition 041 / 3

Your name

Your information stays private.

By clicking below you consent to our privacy policy.

Design Salon Invitation

Invite-only creative events

3 fields

Browse all templates

Built for every kind of creator

Whether you run a blog, sell products, or build SaaS tools, PopupForge gives you the lead capture layer your site is missing.

Bloggers & Content Creators

Grow your newsletter list by offering e-books, content upgrades, or exclusive guides through exit-intent or timed popups.

E-commerce Stores

Recover abandoning shoppers with discount coupon modals and perfectly timed welcome offers that turn first-time visitors into customers.

SaaS & Startups

Capture beta signups, waitlist entries, and product demo requests with beautiful multi-step forms that feel like conversations.

Course Creators

Promote your courses and coaching programs with lead magnets like free mini-courses, checklists, or webinar invitations.

Agencies

Manage lead capture across up to 15 client websites from one Agency workspace, with white-label popups and higher submission limits.

Marketers

Track views, submissions, and conversion rates in real time. Use analytics to find your best-performing modals and optimize your strategy.

Frequently asked questions

Everything you need to know about PopupForge. Can't find what you're looking for? Contact support. Or browse popup builder comparisons, lead capture form examples, and popup design best practices.

Guides, tools and definitions

Long-form guides on popup strategy, free tools and install instructions for the platform you already use.

Latest guides

All guides

Tools and references

Simple, usage-based pricing

Start free. Upgrade when your submission volume grows.

MonthlyAnnual (Save 20%)

Free

Try PopupForge on one website.

—/ month

1 website
1 modal
50 submissions / month
3 AI generations total
Basic analytics

Pro

Agency

For managing multiple client websites.

—/ month

15 websites
Unlimited modals
50,000 submissions / month
200 AI generations / month
White-label popups
Priority support