Multi-step forms
Arrange up to three focused steps with the field types and copy that fit the offer.
01 / Lead capture
Turn more visits into qualified conversations.
Build brand-matched, multi-step lead popups that ask one focused question at a time, publish with one script and show you where each conversion happened.
No credit cardOne script to installLive funnel analytics
Live campaign
LEAD / FLOW
3 steps
Focused flow
12.7%
Example rate
Live
Analytics
6-8
brand-matched AI directions
8
distinct composition systems
4
behavior-based triggers
1
script tag to publish
01 / The opportunity
Shorter questions. Clearer intent.
A useful lead flow reduces the work visible at any one moment and measures the journey instead of treating the form as a black box.
Without a focused flow
- One long form competes with the page for attention.
- Every field appears before the visitor understands the exchange.
- A final submission is the only meaningful signal you can see.
With PopupForge
01
Ask for one decision at a time.
02
Match the popup to the page and campaign.
03
Measure views, steps, closes and submissions.
04
Send qualified leads into the tools you already use.
02 / Capabilities
The complete lead-capture loop.
Design, targeting, delivery and measurement live in one workflow, so improving a campaign does not require rebuilding your website.
Brand-matched directions
Start from your public website and review several distinct visual compositions.
Behavior-based triggers
Launch immediately, after a delay, at a scroll threshold or on exit intent.
Funnel analytics
Track the path from view to step progression, close and successful submission.
Lead delivery
Use email, CSV, Slack or signed HTTPS webhooks according to your plan.
One-script publishing
Install once, then update the popup from PopupForge without another site deployment.
03 / Workflow
From website URL to live lead flow.
The workflow keeps creative direction, implementation and measurement connected.
- 01
Analyse the page
Paste the public URL you want the popup to match.
- 02
Choose a direction
Review the generated compositions and select the strongest fit.
- 03
Shape the journey
Edit fields, steps, copy, trigger and targeting rules.
- 04
Publish and learn
Install the script, collect leads and monitor the funnel.
04 / Questions
Useful answers, before you publish.
Everything here reflects the current PopupForge product, not a future roadmap.
Can the form use multiple steps?
Yes. PopupForge supports multi-step flows and reports progression through distinct steps.
Which field types are supported?
Current fields include text, email, phone, number, URL, textarea, select, checkbox, radio and date.
Can I export or forward captured leads?
Yes. Leads can be exported, while paid plans add delivery options such as Slack and signed HTTPS webhooks.
Do I need to redeploy after changing the popup?
No. Once the embed script is installed, published configuration changes are loaded by the script.
05 / Further reading
Guides and definitions for this use case.
Start with your website
Build a lead flow that belongs on your site.
Start with your existing design language, choose a direction and publish when the flow feels right.