Desktop edge detection
Trigger when the pointer leaves through the top edge rather than on ordinary mouse movement.
02 / Exit intent
Give leaving visitors one useful reason to stay.
Trigger a relevant last-step offer when intent changes: at the browser edge on desktop or after meaningful inactivity and visibility changes on touch devices.
Desktop + touch logicFrequency controlsURL targeting
Live campaign
EXIT / SIGNAL
Top edge
Desktop
30 sec
Mobile idle
Once
Session mode
2
device-aware signal paths
4
frequency modes and controls
20
target URL patterns per list
Live
close and conversion events
01 / The opportunity
Timing should resolve intent, not interrupt it.
A good exit campaign reacts to context and gives the visitor a relevant next step without repeatedly blocking the page.
Without a focused flow
- A generic modal interrupts before the visitor has context.
- The same message appears on every page and device.
- Repeat exposure trains visitors to dismiss the offer.
With PopupForge
01
Use desktop and touch-aware exit signals.
02
Target or exclude specific paths and campaigns.
03
Cap exposure by session or cooldown.
04
Stop showing after a successful conversion.
02 / Capabilities
Control when “before you go” actually means something.
Exit intent is one part of a broader display gate that considers page, device, schedule and visitor state before arming the trigger.
Touch-aware exit path
Use inactivity and real visibility changes for devices without a desktop pointer.
URL rules
Include or exclude exact paths, wildcards and campaign query strings.
Frequency capping
Choose always, session or a cooldown window and optionally hide after submit.
Outcome tracking
Distinguish a dismissal from a close that follows a successful conversion.
Responsive positioning
Keep centered and corner formats inside narrow browser viewports.
03 / Workflow
Gate first. Arm the signal second.
Every rule is evaluated before the exit listener can display a popup.
- 01
Choose the offer
Resolve an unfinished task with a useful incentive, guide or next step.
- 02
Define the audience
Set paths, exclusions, device rules and optional schedule boundaries.
- 03
Set exposure
Choose session behavior, cooldown and post-conversion handling.
- 04
Measure the result
Compare views, closes and submissions on the intended pages.
04 / Questions
Useful answers, before you publish.
Everything here reflects the current PopupForge product, not a future roadmap.
How does exit intent work on desktop?
PopupForge listens for the pointer leaving through the browser’s top edge and limits the trigger to one firing per session.
Does exit intent work on mobile?
Yes. Touch devices use an inactivity timer and a real hide-then-return visibility signal instead of relying on mouse movement.
Can I stop repeating the popup?
Yes. Use session frequency, a configurable cooldown, or hide-after-submit behavior.
Can I limit the campaign to specific pages?
Yes. Target and exclusion lists support paths, query strings and wildcard patterns.
05 / Further reading
Guides and definitions for this use case.
Start with your website
Make the final interaction feel considered.
Pair the right offer with the right signal, then control where and how often it appears.